NOT1901. Keynote: "Not Some Dusty Attic”: The Smithsonian’s Bold Plan to Adapt to a Rapidly Changing World

Track: 
CGMA
Field of Study: 
Specialized Knowledge
CPE Credit: 
1.0
Knowledge Level: 
Intermediate
Advanced Preparation: 
None
Prerequisite: 
Basic knowledge of not-for-profit operations, auditing, accounting and/or compliance requirements. General experience working in, or auditing, not-for-profits, including those NFPs audited under GAGAS.

Monday, June 10, 2019
 
1:00PM-1:50PM

In this session, attendees will hear the engaging story of how the Smithsonian’s leadership has embarked on this strategic approach, the success and a few lessons learned from a bold capital campaign, and takeaways for how attendees might apply the lessons learned to address their own organization’s challenges.

Learning Objectives:

  • Determine how to engage stakeholders, including expanding generational connections,
  • Overcoming challenges with the organization’s brand and changing perceptions including lack of understanding how the institution is funded,
  • Embracing technology and new platforms to reach a broader audience,
  • Lessons from a vast capital campaign, and Considerations of a global footprint (brand, logistics and risks).


SESSION SPEAKER(S)

Acting Chief Operating Officer and Under Secretary for Finance and Administration | Smithsonian Institution